The Harry Potter house most people don’t want to be in.
But maybe they should.
Hufflepuffs have empathy, modesty and patience. All good traits to have.
And they share these traits with copywriters:
- Empathy. So they can make deeper connections with people.
- Modesty. They do good work, without their name all over it.
- Patience. Because sometimes, good work takes time.
Let’s dig a little deeper into each trait, so we can understand how Hufflepuffs and copywriters share them.
Hufflepuff’s mascot is a badger. Badgers like to burrow in the earth. They go beyond what’s on the surface. They go deep. It’s a symbol representing part of the Hufflepuff character. People in this house look for deeper human emotions and connections. They don’t stop at what’s put in front of them.
Take Newt Scamander, the main character of the Fantastic Beasts films. He makes deep connections with magical animals that many others think look ugly. But Newt looks beyond what’s on the surface. He sees the kind and gentle nature inside the animals. And it helps him earn their trust.
Good copy does the same. It makes a deeper connection with the reader to earn their trust.
Writers have to look beyond how their readers appear on the surface. They have to find out what they’re like on the inside. So they can empathise with them.
Like the badger, a copywriter has to dig deeper. There might be faster ways of getting likes and clicks. But good copy goes for a deeper connection.
The Hufflepuff philosophy is ‘Do the right thing, just because’. Hufflepuffs don’t boast about the good things and hard work they do. They don’t crave rewards or recognition for this. Working hard and doing good things for nothing in return is the way it should be.
Look at Cedric Diggory in Harry Potter and the Goblet of Fire. He’s chosen for the Triwizard Tournament because of his skill and dedication. Everyone applauds him but he doesn’t make a big show of getting chosen. He shakes a few hands and moves on.
Much like Hufflepuffs, copywriters don’t make their work recognisable. Having a distinctive style isn’t the point. The writing should make brands and businesses look good so they can boost sales. Or win awards. Or help them get whatever it is they want.
The copywriter’s work won’t have their name all over it. They might not be able to show it off as theirs. But showing off isn’t the point.
Hufflepuffs are patient. In its song, the Sorting Hat says:
‘You might belong in Hufflepuff, where they are just and loyal. Those patient Hufflepuffs are true, and unafraid of toil.’
Copywriting is about coming up with ideas. Which can take patience and toil. As can digging for that deeper connection I talked about earlier.
It’s about much more than getting the words right. Words need to be thought about before they appear. The message and mood they’re getting across, who’s going to read them, why they’re being written in the first place.
Copywriters know good thinking makes for good writing. And that usually takes a bit of patience.
Burrow Like a Badger
Hufflepuffs and copywriters have a lot in common. They both have:
- Empathy. It helps them look for the deeper connection, which they use to earn people’s trust. They burrow like badgers.
- Modesty. They don’t expect awards or recognition for their hard work. They want to help others, just because.
- Patience. They understand that sometimes, hard work takes time.
There are other Hufflepuff traits, like loyalty, kindness and fairness. Do you think these relate to copywriting in any way? Tell me what you think below or on Twitter.
Thanks for reading!
Three houses down. One to go. Looks like Gryffindor is next in this series.